What I do
I’m a hybrid digital and print media professional with more than ten years’ experience creating high-quality editorial content for national and international brands. I've recruited and managed top-notch editorial staffs; developed, written and edited engaging viral stories; developed blogger networks and freelance writers; and boosted readerships. I know how to tell compelling stories on various platforms and in various media, and can compile and interpret the data to quickly tell what's working and what's not and pivot accordingly.
Whatever the project, I'm an effective leader who can bring out the best in a content team, develop innovative ideas and strategies, and deliver results. I've launched websites (WendyPerrin.com and CondeNastTraveler.com) and magazines (Time Out Singapore) and am great at crafting voice, vision, and strategy.
I'm also a widely published travel and culture writer; check out my clips.
I can help you and your brand:
•create engaging content
•develop and/or execute content strategy
•consult on marketing and custom content programs
•find additional editorial talent to best fit your project needs
What I like
I specialize in content related to travel, and arts and culture because (not surprisingly) I like to travel and take in arts and culture. I've lived in New York, Seattle, Washington, D.C., and Singapore.